2. LOOK THROUGH THE EYES OF YOUR AUDIENCE
You know who your audience is right? If not, take a step back and figure that out. Once you know your target audience, you can pretend that you are in their shoes. You need to make sure your good business name brings people to you. Although I design cartoons for all types of moods and styles, my specialty is evil cartoons. Therefore, the word "rotten" will attract those who are looking for skull cartoons, devil cartoons, evil pictures, etc. Someone who wants a skull cartoon or evil cartoon logo design is more likely to choose me over someone who designs all types of cartoons. When choose your business name, make sure it is something that your target audience will relate to.
3. YOUR GOOD BUSINESS NAME MUST BE MEMORABLE!
Let's say you own a car dealership. Your last name is Chezaratooy. You make a sale. Your customer loves your service, but your business name is "Chezaratooy Services". Odds are your customer will not be able to pronounce or even remember your name to tell a friend. Word of mouth is the most effective method of advertising, so you want a memorable business name.
To make your name easy to remember keep it distinct, simple, and to the point. You may also want to use the name of your product or service in your business name. For example, Rotten Toons is easy to remember, easy to spell, and incorporates my service in the name.
STILL HAVING TROUBLE?
Let me help you out. Contact me and I will help you come up with a name for your business. We will brainstorm, discuss, and ultimately pick the perfect name.